Smarter, more opinionated, and involved consumers are driving the American economy. Time is precious to them and experience is everything, which is causing brands to shuffle in response to their needs. Rapid advances in the manufacturing sector are making it possible to build out an on-demand distributed manufacturing platform that will allow for a more effective and iterative product development life cycle. Paul Milgrom and John Roberts forecast that increased technology adoption will lead to cheaper, faster, and more accessible manufacturing in turn driving the potential for increased product line diversity and turnaround. This is best seen in the proliferation of car models over the years.